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Subscribers Ask and Receive!: Dream of Italy, The Travel Newsletter, Increases Publication Frequency

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by Anonymous


WASHINGTON, DC (November 2003) – Dream of Italy, the subscription travel newsletter covering Italian travel and culture, is celebrating its first anniversary by increasing its frequency of publication. Beginning in November, Dream of Italy will reveal Italy's hidden gems and feed readers' hunger for all things Italian 10 times a year, up from six times yearly. In a recent reader survey, subscribers said they are enjoying the newsletter so much that they wanted to receive it more often.

“I am continually impressed by the passion my subscribers have for Italy, so it was not too surprising that they want more of our travel tips and destination features. Millions of Americans visit Italy each year and Dream of Italy helps a select few make the most of their trip by getting them away from the tourist traps and immersed in real Italian culture,”says Kathy McCabe, editor and publisher of the publication.

The newsletter covers everything from hotel and restaurant recommendations to the latest cultural trends in Italy to special journeys, including cooking and art tours. Recent articles include: A Jewel of a Cooking School in Tuscany; Florence’s Other Museums; Italy by Sea: Cruising the Med in Luxury; Rome’s Heavenly New Hotels; Bargains Abound at the Prada and Gucci Outlets; The Dream Interview: Frank Bruni of The New York Times; On the Trail of Truffles in Alba.

Dream of Italy targets travelers who have visited Italy at least once and prefer to stay in three- to five-star properties. Subscribers receive 10 issues of the newsletter, a free bonus copy of Dream of Italy’s special report on villa rentals, online access to all back issues and regular e-mail updates. The newsletter is currently on sale for 15% off the regular price, making a yearly subscription by mail $67 and a yearly Internet subscription (downloadable PDF) $59. Dream of Italy also offers gift subscriptions – the perfect Christmas present for those who love Italy!




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