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by Anonymous
February 1 2004--Quantifies the size of the salon hair care market in value terms and by number and type of salons operating in Italy. Identifies and profiles the top salons. Ranks leading manufacturers, distributors and brands by market share.
Evaluates professional channel growth rates & determinant factors. Determines demand for hair care and spa services in the multi service salon. Identifies hair-care problems, products and solutions. Determines leading techniques (especially styling and highlighting) and associated problems.
Salon managers, colorists, stylists and spa technicians describe changes in client segments and demand for hair and beauty services. They breakout demand for salon and spa services. They quantify retail sales, evaluate company market share, identify
brands used in-salon and retail and best selling salon brands by technique
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